The PIN-UP Global ecosystem, led by CEO Marina Ilina, has set new guidelines for businesses entering global markets. The rapid development and prosperity of this ecosystem of independent companies have prompted experts to look closely at its organization.

However, not only success in business and innovation attract public attention to PIN-UP. Its strong social focus is another unique feature that sets PIN-UP Global apart from its competitors. Responsible business practices, which have been intensively discussed lately, have become an integral part of the activities of this international ecosystem. Marina Ilina from PIN-UP actively supports ethical entrepreneurship and does everything to ensure that society feels the care of business.

Smart Business Strategies by Marina Ilina PIN-UP Global

When external observers and experts try to uncover the secret of the success of the PIN-UP brand and its intensive expansion into new geographic territories and activities, they primarily point to the following 4 factors.

High Goals and Ambitions

From the very founding of PIN-UP ecosystem, Marina Ilina set high goals for her team. They were related both to business and interaction with society:

• The business goal was not to create a single product or offer a service, but to provide the entire life cycle of entertainment products.
• Marina Ilina PIN-UP has prioritized international cooperation and access to global markets. Therefore, the geographical coverage of the PIN-UP ecosystem increases every year. Currently, it covers 7 countries, and this is not the limit but only an intermediate point on the path of its development.
• Since Marina Ilina is passionate about new technologies, significant attention in PIN-UP Global’s activities is paid to innovation and investment in its high-tech developments. Two segments of the ecosystem are responsible for this direction — PIN-UP. TECH and PIN-UP.INVESTMENTS.
• Marina Ilina, from the very beginning, wanted it to be harmoniously integrated into wider social life. And for this purpose, another segment of the ecosystem architecture has appeared — PIN-UP.CARE. It was supposed to ensure the implementation of humanitarian projects. Thanks to its activity, PIN-UP gained helpful experience in implementing charitable projects and became an essential attractor for non-profit organizations focused on mitigating the weak points of the state in many aspects of social life.

“I’ve focused on continuous growth and development throughout my career and progressed without significant obstacles. I believe in the power of embracing opportunities and continually striving to excel in the technology field” — Marina Ilina, PIN-UP Global.

Unique Organization

Businesses that cater to the international market need to look for new forms of organization. Rigid hierarchical structures do not work when combining different cultural business practices is necessary. Companies within the ecosystem require more freedom to make decisions based on knowledge of the local context, opportunities, and risks. Therefore, a network structure was chosen as the organizational basis, with the distribution of powers and responsibilities across this network. Still, this network is not amorphous — it is structured into segments responsible for different areas of activity:

• PIN-UP.BUSINESS is responsible for applying a scientifically based approach to business processes. To raise any company from scratch within the PIN-UP Global ecosystem or beyond, PIN-UP specialists use the best practices in personnel selection, strategic planning, legal integration, etc.
• PIN-UP.INVESTMENTS is responsible for searching and managing investments for various projects. Only innovative ideas that can take PIN-UP Global to a new level or improve the user experience can be selected for implementation. Surrounded by comprehensive care and support, investment projects quickly show positive results. After this, they can be integrated into the activities of the PIN-UP Global ecosystem without delay.
• PIN-UP.CRM accomplishes the task of improving interaction with customers. This is a consumer-centric direction, which searches for the most optimal forms of interaction with consumers.

Talented Professionals

Marina Ilina PIN-UP has created a full-fledged recruiting agency within the PIN-UP.BUSINESS segment. It is engaged in personnel selection and is looking for the most talented specialists in different countries. Today, PIN-UP Global employs representatives of more than 20 nationalities, and the total staff of independent companies in the PIN-UP ecosystem is more than 2,500 employees.

Still, although only the best specialists are hired by PIN-UP, they constantly improve their qualifications thanks to various educational programs. One of the ecosystem segments is called PIN-UP.TEAM. It also organizes various pieces of training, seminars, meetings with interesting speakers, etc.

“You should be an expert in your domain, know where the company is going and its goals, decompose these goals into specific C-level tasks, and be a supportive leader for your team” — Marina Ilina PIN-UP.

Active Social Position

Marina Ilina PIN-UP Global supports numerous humanitarian projects, including protecting human rights, environmental sustainability, assisting socially vulnerable groups, etc. PIN-UP’s participation in charitable projects creates reliable bonds between the public and the PIN-UP Global ecosystem. It also promotes team unity and shared values.

Marina Ilina PIN-UP Foundation has become one of the most significant PIN-UP projects over the past 2 years. Helping people in the front-line territories is one of the most pressing tasks facing Ukrainian society. From the first days of the war, Marina Ilina actively participated in these processes and attracted many other organizations to perform the same tasks. Marina Ilina PIN-UP Foundation has brought together many volunteers, non-profit organizations, and businesses worldwide who want to help people suffering from the war.

“My passion lies in using technology to bring about positive change and advancement. With the help of technology, we can improve this world — make many things more convenient, straightforward, and helpful in all areas of life. I choose to be involved in these changes, not an observer” — Marina Ilina PIN-UP.

Conclusions

The activities of PIN-UP Global are imbued with a culture of responsibility, both within the ecosystem and to society. Thanks to this, PIN-UP is rapidly developing and expanding into new markets and becoming a powerful magnet for partners and talented specialists. PIN-UP’s business projects and humanitarian activities attract many companies and organizations who want to become part of this ecosystem or its community. Having such reliable support from partners, clients, non-profit organizations, etc., Marina Ilina PIN-UP Global successfully implements the mission of PIN-UP. It opens up new horizons for ecosystem participants.